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One of the most important parts of being an author, after writing and publishing your masterpiece, of course, is to spread the word.

And a blog is a great way to do this.

People love stories, especially real ones, so write about your book, what you are doing to publicize and market it, where you are reading or speaking, about the process of writing, and then the ordeals and triumphs of writing a new book as you begin your next one.

The easiest way to begin a blog is to go to WordPress.com and follow the instructions. It really is quite easy.

Click here to sign up for your Blog at WordPress

Just sign up at WordPress.com. You will need to think of a good blog name–you might have to try several to get one that is not taken.

Then you can get to the interesting work of writing your blog. WordPress has good instructions and help files. It may take a few tries to become accustomed to the various screens and tasks, but start simple and then you can add features as you learn.

As you become more experienced, you can incorporate some of the large variety of features, tools, and extras available, such as links, pictures, media or polls into your blog.

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You generally should not pay anything up-front for ePublishing a story or book. There are enough good choices now where the ePublishing companies rely on percentage of sales to pay their way.

The one exception is if the company offers services such as formatting, designing covers, or editing, and you specifically hire them for this, in which case the costs should be clearly stated on their websites and in any contract.

Lulu offers these services, Amazon and Smashwords do not, but can refer you to outside sources.

If you have ever published a traditional book, you know that you get pennies, maybe a dime, from each dollar your readers pay for your book, because of the multitude of costs of paper book publishing.

With ePublishing, you get a much higher rate–but you have to do most of the work traditionally done by book publishers.

Check with the companies to see what their royalty/author payment rates are currently. These are changing–for example, Amazon will offer a new royalty rate  at the end of  June 2010.

So you will not have up-front costs unless you hire someone for tasks like editing or book cover creation.

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